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Why venues should treat students like gold!

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Article By: Sierra Kane

As a senior majoring in Communications with an emphasis in Advertising at California State University Fullerton I have learned that one of the wisest tactics a company can employ is to create brand loyalty among consumers.

For those who may not be familiar with this term, brand loyalty, happens when a consumer choses a brand based on  personal preference towards the brand verses heuristics. Disney is great at this, which is why Disneyland can charge about $400 more for an annual pass then Knott’s Berry Farm or Universal Studios.

“According to Drolet and Patrick Suppes, emeritus professor of philosophy at Stanford University, there’s evidence that habits play a more active role in decision-making than “rational choice theory,” a very influential idea.” http:/...

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